{"id":1009,"date":"2025-12-08T13:00:57","date_gmt":"2025-12-08T18:00:57","guid":{"rendered":"https:\/\/murphybusiness.com\/blog\/?p=1009"},"modified":"2025-12-08T13:00:57","modified_gmt":"2025-12-08T18:00:57","slug":"why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026","status":"publish","type":"post","link":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/","title":{"rendered":"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026"},"content":{"rendered":"<p>by Veronica Cardinal Ellinger, CEO of Murphy Business Sales<\/p>\n<p>As 2025 draws to a close, a significant trend is clear: rather than just launching new startups, more Americans are turning to buying established businesses as their chosen path to entrepreneurship.<\/p>\n<p>The <a href=\"https:\/\/www.franchiseinsights.com\/small-business-startup-sentiment-index\/startup-sentiment-rebounds-in-november\/#:~:text=The%20percentage%20of%20entrepreneurs%20planning,an%20additional%20or%20replacement%20business.\"><strong>November 2025 Small Business Startup Sentiment Index\u2122<\/strong><\/a> from FranchiseInsights.com reports 89.3% planning<strong> to start a business in the next 12 months<\/strong>, and <strong>58.9% aiming to do so within three months. Also, 73.2% say they\u2019re now more likely to start a business than three months ago<\/strong>, indicating a surge in short-term entrepreneurial intent.<\/p>\n<p>This data confirms a growing entrepreneurial spirit. However, more are choosing business acquisition over starting from scratch as the preferred route to ownership.<\/p>\n<h2>The Shift From Startup to Acquisition<\/h2>\n<p>Starting from scratch still appeals to some. Today, new entrepreneurs face clear obstacles:<\/p>\n<ul>\n<li><strong>Slower hiring and a cooling job market<\/strong> make traditional employment less secure.<\/li>\n<li><strong>Economic uncertainty and policy changes<\/strong> increase the risk of starting new ventures.<\/li>\n<li><strong>Access to funding<\/strong> can be challenging for first-time startups.<\/li>\n<\/ul>\n<p>In response, business ownership through acquisition is now seen by many as the most promising path. Buying an existing company offers instant revenue, a customer base, and a proven model, sharply reducing the risks associated with startups.<\/p>\n<p>The 2025 Startup Sentiment Index shows that while intent remains high, 64.3% cite funding as their top concern, followed by the economy and tax law. These factors steer founders toward businesses with a track record over new ventures.<\/p>\n<h2>Why Buying Makes Sense in Today\u2019s Market<\/h2>\n<p>There are four key reasons why acquisition is appealing to entrepreneurs right now:<\/p>\n<h3>1. Risk Reduction<\/h3>\n<p>An existing business already has:<\/p>\n<ul>\n<li>Operational systems in place<\/li>\n<li>Established employees and workflows<\/li>\n<li>Proven revenue streams<\/li>\n<li>Active customer relationships<\/li>\n<\/ul>\n<p>This setup lowers risk compared to a new launch, especially during volatile times.<\/p>\n<h3>2. Faster Path to Profitability<\/h3>\n<p>Launching takes months or years to profit. Buying means instant revenue, faster<strong> ROI, and lower<\/strong> personal risk.<\/p>\n<h3>3. Access to Guidance and Networks<\/h3>\n<p>Many aspiring owners work with <strong>business brokers or franchise systems<\/strong>, which provide:<\/p>\n<ul>\n<li>Expert guidance on deal evaluation<\/li>\n<li>Access to off-market opportunities<\/li>\n<li>Mentorship and training<\/li>\n<li>Assistance with financing and contracts<\/li>\n<\/ul>\n<p>Structured support helps first-time owners handle acquisition complexities, ensuring a smoother transition and greater odds of long-term success.<\/p>\n<h3>4. Timing and Market Conditions Are Favorable<\/h3>\n<p>The November 2025 survey shows 50%<strong> expect business conditions to stay stable over the next three months<\/strong>, while 44.6% expect improvement in early 2026. This optimism, plus strong application numbers, suggests a robust market for buyers and sellers.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Role of Business Brokers in This Shift<\/h2>\n<p><a href=\"https:\/\/murphybusiness.com\/buy-a-business\/\">Business brokers<\/a> are increasingly critical in today\u2019s market because they:<\/p>\n<ul>\n<li>Pre-screen businesses for quality and financial health<\/li>\n<li>Identify off-market opportunities<\/li>\n<li>Provide guidance during negotiations and due diligence.<\/li>\n<li>Connect buyers with financing options.<\/li>\n<li>Help buyers move quickly in competitive markets.<\/li>\n<\/ul>\n<p>As people increasingly choose to buy rather than build businesses, brokers facilitate most acquisitions\u2014reducing uncertainty and helping new owners enter the market with confidence.<\/p>\n<h2>Why Early 2026 Could Be a Breakout Year<\/h2>\n<p>With entrepreneurial intent near a record high and acquisition activity accelerating, early 2026 is set to become one of the strongest periods for new business ownership in years. Aspiring entrepreneurs are eager, informed, and prepared to act\u2014and brokers and franchise systems stand ready to meet that demand.<\/p>\n<p>The takeaway: in today\u2019s climate, buying an established business is the fastest, safest route to entrepreneurship for most people with high intent and the right support.<\/p>\n<h2>Final Thought<\/h2>\n<p>The landscape is shifting. Many leverage<strong> existing businesses to reduce risk, grow faster, and gain financial independence<\/strong>.<\/p>\n<p>2026 is the time to explore acquisitions and find a business broker to guide you. With confidence high and activity rising, the next wave of entrepreneurs is moving\u2014and those who act now will benefit.<\/p>\n<p data-start=\"5189\" data-end=\"5406\">If you\u2019re considering owning a business in 2026, <strong data-start=\"5238\" data-end=\"5403\">start by downloading our free guide: <a class=\"decorated-link\" href=\"https:\/\/murphybusiness.com\/cta\/freedownloads\/buying-a-business-where-do-you-start\/\" target=\"_new\" rel=\"noopener\" data-start=\"5277\" data-end=\"5401\">Buying a Business: Where Do You Start?<\/a><\/strong>.<\/p>\n<p data-start=\"5408\" data-end=\"5589\">This guide walks you through the essential steps to find, evaluate, and purchase the right business, giving you the knowledge and confidence to take the next step toward ownership.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Veronica Cardinal Ellinger, CEO of Murphy Business Sales As 2025 draws to a close, a significant trend is clear: rather than just launching new startups, more Americans are turning to buying established businesses as their chosen path to entrepreneurship. The November 2025 Small Business Startup Sentiment Index\u2122 from FranchiseInsights.com reports 89.3% planning to start &hellip; <a href=\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why More Entrepreneurs Are Choosing to Buy Businesses in 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,1,71],"tags":[],"class_list":["post-1009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage-services","category-business-consulting","category-message-from-ceo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 -<\/title>\n<meta name=\"description\" content=\"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 Business Consulting Entrepreneurs Are Choosing to Buy Businesses in 2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 -\" \/>\n<meta property=\"og:description\" content=\"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 Business Consulting Entrepreneurs Are Choosing to Buy Businesses in 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Murphy Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-08T18:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"815\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Murphy Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Murphy Blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/\"},\"author\":{\"name\":\"Murphy Blog\",\"@id\":\"https:\/\/murphybusiness.com\/blog\/#\/schema\/person\/e0ea55754e128a28657f5362fccca4d7\"},\"headline\":\"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026\",\"datePublished\":\"2025-12-08T18:00:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/\"},\"wordCount\":673,\"image\":{\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg\",\"articleSection\":[\"Brokerage Services\",\"Business Consulting\",\"Message from Our CEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/\",\"url\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/\",\"name\":\"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 -\",\"isPartOf\":{\"@id\":\"https:\/\/murphybusiness.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg\",\"datePublished\":\"2025-12-08T18:00:57+00:00\",\"author\":{\"@id\":\"https:\/\/murphybusiness.com\/blog\/#\/schema\/person\/e0ea55754e128a28657f5362fccca4d7\"},\"description\":\"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 Business Consulting Entrepreneurs Are Choosing to Buy Businesses in 2026\",\"breadcrumb\":{\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#primaryimage\",\"url\":\"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg\",\"contentUrl\":\"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg\",\"width\":1280,\"height\":815,\"caption\":\"handshake | buying businesses in 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/murphybusiness.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/murphybusiness.com\/blog\/#website\",\"url\":\"https:\/\/murphybusiness.com\/blog\/\",\"name\":\"Blog - Murphy Business\",\"description\":\"Excellence in Business Transactions\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/murphybusiness.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/murphybusiness.com\/blog\/#\/schema\/person\/e0ea55754e128a28657f5362fccca4d7\",\"name\":\"Murphy Blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/murphybusiness.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4fcd0491a981f442745605a46a7ea3172d47807b5fadb865deabc141392810c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4fcd0491a981f442745605a46a7ea3172d47807b5fadb865deabc141392810c7?s=96&d=mm&r=g\",\"caption\":\"Murphy Blog\"},\"url\":\"https:\/\/murphybusiness.com\/blog\/author\/murphwp\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 -","description":"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 Business Consulting Entrepreneurs Are Choosing to Buy Businesses in 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/","og_locale":"en_US","og_type":"article","og_title":"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 -","og_description":"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 Business Consulting Entrepreneurs Are Choosing to Buy Businesses in 2026","og_url":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/","og_site_name":"Blog - Murphy Business","article_published_time":"2025-12-08T18:00:57+00:00","og_image":[{"width":1280,"height":815,"url":"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg","type":"image\/jpeg"}],"author":"Murphy Blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Murphy Blog","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#article","isPartOf":{"@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/"},"author":{"name":"Murphy Blog","@id":"https:\/\/murphybusiness.com\/blog\/#\/schema\/person\/e0ea55754e128a28657f5362fccca4d7"},"headline":"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026","datePublished":"2025-12-08T18:00:57+00:00","mainEntityOfPage":{"@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/"},"wordCount":673,"image":{"@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg","articleSection":["Brokerage Services","Business Consulting","Message from Our CEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/","url":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/","name":"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 -","isPartOf":{"@id":"https:\/\/murphybusiness.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#primaryimage"},"image":{"@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg","datePublished":"2025-12-08T18:00:57+00:00","author":{"@id":"https:\/\/murphybusiness.com\/blog\/#\/schema\/person\/e0ea55754e128a28657f5362fccca4d7"},"description":"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026 Business Consulting Entrepreneurs Are Choosing to Buy Businesses in 2026","breadcrumb":{"@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#primaryimage","url":"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg","contentUrl":"https:\/\/murphybusiness.com\/blog\/wp-content\/uploads\/2025\/12\/deal-4131445_1280.jpg","width":1280,"height":815,"caption":"handshake | buying businesses in 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/murphybusiness.com\/blog\/why-more-entrepreneurs-are-choosing-to-buy-businesses-in-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/murphybusiness.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why More Entrepreneurs Are Choosing to Buy Businesses in 2026"}]},{"@type":"WebSite","@id":"https:\/\/murphybusiness.com\/blog\/#website","url":"https:\/\/murphybusiness.com\/blog\/","name":"Blog - Murphy Business","description":"Excellence in Business Transactions","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/murphybusiness.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/murphybusiness.com\/blog\/#\/schema\/person\/e0ea55754e128a28657f5362fccca4d7","name":"Murphy Blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/murphybusiness.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4fcd0491a981f442745605a46a7ea3172d47807b5fadb865deabc141392810c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fcd0491a981f442745605a46a7ea3172d47807b5fadb865deabc141392810c7?s=96&d=mm&r=g","caption":"Murphy Blog"},"url":"https:\/\/murphybusiness.com\/blog\/author\/murphwp\/"}]}},"_links":{"self":[{"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/posts\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":1,"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/posts\/1009\/revisions\/1011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/media\/1010"}],"wp:attachment":[{"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/murphybusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}